Peran Gender pada Entrepreneurial Mindset dan Entrepreneurial Marketing: Studi Pada Mahasiswa Fakultas Ekonomi Universitas Semarang

Gender Roles in the Entrepreneurial Mindset Marketing and Entrepreneurial Studies On Students of the Faculty of Economics, University of Semarang

Penulis : Nuria Universari , Yuli Budiati

DINAMIKA SOSIAL BUDAYA ISSN 1410-9859 Vol. 17 No. 2 | Halaman 311-322


Abstrak

Tujuan penelitian ini adalah untuk menganalisis entrepreneurial mindset dan entrepreneurial marketing mahasiswa. Mahasiswa yang digunakan sebagai sampel adalah mahasiswa jurusan manajemen Universitas Semarang yang sedang mengambil mata kuliah seminar manajemen pemasaran, untuk membedakan entrepreneurial mindset dan entrepreneurial marketing antara mahasiswa pria dan wanita.

Data diperoleh melalui survey dengan instrument penelitian berupa kuesioner. Kuesioner yang didistribusikan kepada responden berjumlah 85 tetapi yang kembali dan digunakan untuk analisis hanya 72.

Hasil penelitian menunjukkan bahwa tidak ada perbedaan antara entrepreneurial mindset dan entrepreneurial marketing mahasiswa pria dan mahasiswa wanita. Akses pendidikan yang sama antara mahasiswa pria dan wanita membuat tidak ada perbedaan antara entrepreneurial mindset mahasiswa pria dan wanita. Universitas tidak membedakan perlakuan antara mahasiswa pria dan mahasiswa wanita dalam penerimaan program pendidikan kewirausahaan serta program-program kewirausahaan lainnya sehingga membawa dampak pada tidak adanya perbedaan dalam penilaian kepentingan dimensi entrepreneurial marketing antara mahasiswa pria dan wanita.

Abstract

The objective of this research is to analize entrepreneural mindset and entrepreneurial marketing of the student. This study used a sample of student that have management major and attending marketing management seminars in Semarang University to distinguish entrepreneurial mindset and entrepreneurial marketing between male students and female student.

Data were derived from the survey, where the research instrument used was questioners. These were distributed to 85 respondents, however only 72 that were returned and analyzed.

The finding show that there is no difference between entrepreneurial mindset and entrepreneurial marketing among male students and female student. It can be concluded that the same access to education between male and female students make no distinction between the entrepreneurial mindset of male and female students. University do not differentiate treatment between male students and female students in receipt of entrepreneurship education programs and other entrepreneurship programs. So there is no differences between the entrepreneurial marketing of male and female students..

keywords : entrepreneurship mindset, entrepreneurship marketing, entrepreneurship education, socialist feminism theory, gender

Diposting tanggal 06 Februari 2017

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